- Illustrative example
- Case R-01, United Kingdom
A headless storefront that lifted conversion 21%
In this illustrative example, 6 engineers would rebuild a UK retail group’s storefront on headless commerce in 8 months, before peak season. LCP would fall under 1.8 seconds, and conversion would rise 21%.
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+21%
conversion
In short
Case R-01 is an illustrative example the headless commerce replatform a Remote Pro Ai squad would deliver for a retail group in the United Kingdom. 6 engineers would build a Next.js storefront on headless commerce with payments, search and personalisation, under Core Web Vitals budgets agreed before sprint one. It would launch before peak season with LCP under 1.8 seconds and conversion up 21%.
In this illustrative example, a UK retail group’s storefront is slow on mobile and hard to change. 6 engineers would replatform it in 8 months.
Faster pages, more orders, before peak
Client (illustrative)
A retail group, United Kingdom
Team
6 engineers · 8 months
Model
Managed Delivery
Data pattern
Pattern A, the retailer’s cloud accounts
Stack
Next.js · TypeScript · React Server Components · headless commerce platform · hosted payment fields · search and merchandising service · personalisation engine · edge CDN · Lighthouse CI
Assembled in
4 working days
Every campaign needing a developer release
In this example, the retailer’s monolithic storefront is slow on mobile, where most of its traffic arrives. Merchandisers wait for developer releases to change campaigns, and every change risks the checkout.
Peak season is fixed. The group wants a new storefront live before it, with performance agreed up front and payment data kept out of its own systems.
- Launch date fixed by peak season, with no slippage possible
- Performance budgets agreed before any feature work
- Merchandisers able to change campaigns without releases
- Card data kept out of the retailer’s own systems
6 engineers, assembled in 4 working days
| Role | Level | Count | Location |
|---|---|---|---|
| E-commerce architect and Squad Lead | Lead | 1 | Cairo |
| Frontend engineers (Next.js) | Senior | 2 | Cairo |
| E-commerce backend engineer | Senior | 1 | Cairo |
| Product designer | Senior | 1 | Cairo |
| QA automation engineer | Mid | 1 | Cairo |
Cairo is 2 hours ahead of London, so the squad would work the retailer’s full day and deploy outside UK trading peaks.
Performance budgets in CI before sprint one
Weeks 1–2
Core Web Vitals budgets agreed, including LCP under 1.8 s, and enforced in CI before feature work began.
Months 1–4
Storefront, catalogue and checkout with hosted payment fields.
Months 5–6
Search, personalisation and merchandiser content tools.
Month 7
Load tests at peak-season volumes and a parallel run on a share of traffic.
Month 8
Full launch ahead of peak, followed by hyper-care.
- Operating rhythm
- 2-week sprints · weekly executive report to the e-commerce director every Friday · monthly steering · continuity target: zero unplanned turnover across 8 months.
Results
+21%
conversion
LCP under 1.8 s
Launched
before peak season
- These figures are illustrative
- they show the kind of result this squad model is built to deliver, not a verifiable named-client record. Conversion compares the retailer’s analytics for comparable weeks before and after launch. LCP is the 75th-percentile field value from real-user monitoring on mobile. Launch timing is the full switch-over date against the peak-season start agreed in the plan.
About this case
Illustrative example
No client quote: this is an illustrative example
This is an illustrative example. No client is named, and the figures show the kind of result this squad model delivers, not a verifiable named-client record. On a scoping call you can ask for a reference under NDA from a comparable engagement, subject to that client’s consent.
Compliance this squad would handle
- UK GDPR consent for personalisation and analytics
- Card data kept out of scope through hosted payment fields
- Core Web Vitals budgets enforced in CI on every merge
- Accessibility checks against WCAG 2.2 AA in the QA suite
Related roles & practices
Frequently asked questions
20 minutes with a solutions architect. No sales script.
Budgets agreed late are rarely met. By wiring LCP and other Core Web Vitals limits into CI before feature work begins, every merge that slows the storefront fails automatically. The squad fixes regressions within the sprint that causes them instead of facing a performance project just before launch.
The new storefront would run in parallel on a share of traffic during month 7, after load tests at peak-season volumes. Full switch-over happens before the peak begins, and deployments are scheduled outside UK trading peaks. Hyper-care continues through the first weeks of the season.
Yes. Campaign pages, banners and merchandising rules are managed through content and merchandising tools connected to the headless platform. Merchandisers publish changes themselves within guardrails set by the design system, while checkout and payment code changes still go through the release process.
Largest Contentful Paint (LCP) measures how long the main content of a page takes to appear. The figure is the 75th-percentile field value from real-user monitoring on mobile, not a lab test. The same budget is enforced in CI on every merge from sprint one, so regressions are caught before they reach customers.
Checkout uses hosted payment fields from the payment provider, so card numbers go straight to the provider and never touch the storefront or the retailer’s servers. That keeps the retailer’s own PCI scope minimal. Personalisation and analytics run only after UK GDPR consent, and the squad would work inside the retailer’s cloud accounts under Pattern A.
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20 minutes with a solutions architect
No sales script.