MENA Launch Kit

Arabic game localisation and launch for MENA players

MENA Launch Kit readies a game for Arab players: Arabic localisation, right-to-left UI, linguistic QA, age ratings, local payments and launch. Native Arabic reviewers check it.

Get MENA Launch Kit Book a scoping call

Fixed price per module. Timeline aligned to your launch date.

Fig. 01MENA Launch Kit

  • 72hfree hold
  • 4working days to start
  • 48hshortlist
  • 9practices
In short

Localisation, culturalisation, right-to-left UI, age ratings, local payments and community launch, planned as 1 programme.

MENA Launch Kit is a Remote Pro Ai bundle that prepares a game for players in Saudi Arabia, the UAE, Egypt and the wider Arab world. It covers Arabic game localisation and culturalisation, right-to-left UI, linguistic QA, age-rating submissions, local payments and community launch, delivered by our games practice with Arabic-native reviewers.

Arabic game localisation and culturalisation, done properly

Arabic is not a font swap. Text shaping, right-to-left layout, mixed-direction strings and cultural context all break games that were localised as an afterthought. The kit fixes the build, not just the strings.

  • Translation into Modern Standard Arabic, with Gulf or Egyptian dialect for voice and marketing.
  • Right-to-left UI: mirrored layouts, bidirectional text, Arabic fonts with correct shaping.
  • Engine support: Unreal and Unity text pipelines configured for Arabic.
  • Culturalisation review: symbols, gestures, maps, religious references and gambling-like mechanics.
  • Voice-over casting and direction in Arabic, if your game uses voice.
  • Linguistic QA on target devices, with bugs logged in your tracker.

  • Who it is for

    • Global studios entering Saudi Arabia, the UAE and Egypt.
    • Regional studios launching an English-first game to Arabic players.
    • Publishers timing a launch to a regional moment, such as Kingdom of Gaming in Riyadh.

  • How the kit runs

    12 weeks before launch
    scoping, word count, rating plan and creator brief.
    Weeks 12 to 6
    translation, right-to-left UI fixes and rating submissions.
    Weeks 6 to 2
    linguistic QA on devices, payment tests and community build-up.
    Launch week
    war room with community, LiveOps and QA.

Age ratings for Saudi Arabia, the UAE and digital stores

Each market has its own classification route. We prepare the content descriptors, gameplay footage and documents, submit on your behalf where permitted, and manage questions until a decision is issued. The rating decision always rests with the authority.

Saudi Arabia
classification through the General Commission for Audiovisual Media (GCAM).
UAE
age classification under the UAE Media Council.
Digital storefronts
IARC questionnaires for participating stores.
Content adjustments
optional changes to meet a target rating, agreed with you first.

Local payments and regional pricing

  • Payment methods: mada, Apple Pay and Google Play billing.
  • Carrier billing with Gulf operators, where your platform supports it.
  • Regional price tiers in SAR, AED and EGP, tested against player spending patterns.
  • VAT handling for Saudi Arabia (15%) and the UAE (5%) in your store setup.
  • Web shop integration through regional gateways such as Moyasar or HyperPay.

For competitive titles, the kit adds tournament tooling: brackets, ladders and leaderboards in Arabic, anti-cheat checks for competitive play, Arabic spectator overlays and prize-payout workflows that respect local rules.

Community and creator launch in Arabic

  • Arabic community managers for Discord, X, TikTok and YouTube channels.
  • Creator programme across Saudi Arabia, the UAE and Egypt, with briefs and tracking.
  • Launch calendar aligned to Ramadan, Eid and national days.
  • Server-region advice for GCC players, using cloud regions in the Gulf for lower latency.
  • Launch-week war room with LiveOps, community and QA on one channel.

MENA Launch Kit pricing

The kit is priced as 3 fixed-price modules, so you buy only what your launch needs.

ModuleIncludesPrice
CoreArabic localisation, right-to-left UI, culturalisation review, linguistic QAfrom USD 11,000
MarketAge-rating submissions, local payments, regional pricingfrom USD 5,400
LaunchCommunity, creators, launch calendar, optional tournament toolingfrom USD 11,900

  • What shapes your quotation

    • Word count, voice-over lines and dialects.
    • UI complexity and engine text pipeline.
    • Number of platforms and storefronts.
    • Rating jurisdictions and any content changes.
    • Size of the creator programme.

  • Guarantee

    • Specialists replaced for any reason: a replacement starts within 4 working days; the full handover completes in under 14 days.
    • A launch timeline agreed in the add-on SOW, with milestone acceptance.
    • Arabic-native linguistic QA on target devices before sign-off.

  • Results

    Arabic-first delivery runs through our work: Case P-01, an Arabic-first citizen super-app, and Case G-01, a multiplayer launch title for a Riyadh studio (illustrative examples).

Frequently asked questions

Book a scoping call

20 minutes with a solutions architect. No sales script.

The MENA Launch Kit has 3 modules. Core covers Arabic localisation, right-to-left UI, culturalisation review and linguistic QA. Market covers age-rating submissions, local payments and regional pricing. Launch covers community management, creators, the launch calendar and optional tournament tooling. You can buy 1 module or all 3.

Arabic is written right to left, letters change shape depending on position, and strings often mix Arabic with Latin text and numbers. Many engines and UI frameworks need configuration to render this correctly. Without it, menus mirror badly, text breaks apart and players notice within seconds. The kit fixes rendering as well as translation.

Interface text and most dialogue use Modern Standard Arabic, which every Arabic player reads. For voice-over, marketing and community, we often recommend Gulf or Egyptian dialect to sound natural to your core audience. We agree the choice with you in the first week, based on your target markets.

No. The rating decision belongs to the authority, such as GCAM in Saudi Arabia or the UAE Media Council. We prepare complete submissions, answer questions and, if you want a specific rating, suggest content changes before submission so there are no surprises. You approve every change.

Yes. We set up regional price tiers in SAR, configure mada, Apple Pay and Google Play billing where your platforms allow, and integrate web shops through gateways such as Moyasar or HyperPay. VAT is handled in your store configuration at the Saudi rate.

Start at least 12 weeks before launch for the full kit, and 6 weeks for Core alone. Age ratings and creator programmes have the longest lead times. If your launch is tied to an event such as Kingdom of Gaming 2026 in Riyadh (December 2026), book a scoping call now so the plan works backwards from that date.

Start today

4 working days

Your team can be working within 4 working days of signature.